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Has the bathroom industry really come to the time to reshuffle?

Has the bathroom industry really come to the time to reshuffle?

  • Categories:News
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  • Time of issue:2022-06-15 16:26
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(Summary description)Since 2014, both distributors and manufacturers in the sanitary ware industry have deeply felt the downturn in the industry. The collapse of some sanitary ware brands has made business people panic.

Has the bathroom industry really come to the time to reshuffle?

(Summary description)Since 2014, both distributors and manufacturers in the sanitary ware industry have deeply felt the downturn in the industry. The collapse of some sanitary ware brands has made business people panic.

  • Categories:News
  • Author:
  • Origin:
  • Time of issue:2022-06-15 16:26
  • Views:
Information

Since 2014, both distributors and manufacturers in the sanitary ware industry have deeply felt the downturn in the industry. The collapse of some sanitary ware brands has made business people panic. The pressure on sanitary ware enterprises has increased day by day, and the voices about the reshuffle of the sanitary ware industry have become more and more popular. The higher it comes, the editor believes that the sanitary ware industry is in the midst of "a hundred schools of thought contending", and the time to reshuffle has not yet come! The reasons are as follows:

First, bathroom consumers have a low willingness to actively remember and spread bathroom brands on weekdays, but every household has to use them. Therefore, the cost of brand communication in the bathroom industry will theoretically be higher, and it is difficult for the brand to leave a deep memory for consumers. Whether consumers buy bathroom products online or offline, they will see hundreds of brands competing in the same field. Whoever has strong terminal marketing ability will be able to get a share of the market, so that many brands will have opportunities in the short term.

Second, the entry threshold of the sanitary ware industry is low, and large and small brands can coexist. Sanitary ware businesses can invest hundreds of thousands, millions, tens of millions, and hundreds of millions. This has also led to a long time, sanitary ware brand numerous status quo. Big brands have the model of big brands, and small enterprises have the way of living, so many brands in the sanitary ware industry are sticking to their own way of living. Unlike the air-conditioning and color TV industries to operate a new brand, the investment of hundreds of millions of yuan is not necessarily comparable to the cost advantage of leading the brand. The entry threshold is naturally high, and the number of brands will not increase.

Third, most of the sanitary ware industry are small and medium-sized private enterprises. If an industry wants to shuffle its cards, it will not only shuffle channels, but ultimately shuffle capital. The strength of capital operation is directly related to washing or being washed. However, take a look at our sanitary ware. In the industry, there is no SASAC, nor a few listed companies. Even if there are one or two listed companies, either the debt is riddled with crisis, or the market share is very low. How can a group of companies with financing difficulties eat up their competitors? What to shuffle again?

Fourth, there are many sanitary ware brands competing in the building materials market, and there are many hypermarkets competing with the city. The brands in each store are engaged in alliances and bargaining promotion activities one after another. The owners of these hypermarkets and building materials market are willing to watch The bathroom industry is like air conditioners. Are there only a few left? If this is the case, who are these building materials city stores rented to?

Therefore, the sanitary ware industry is not in a period of reshuffle. Today, the industry is highly competitive, and consumers have more choices. For sanitary ware companies, competition is also conducive to their own development. We can learn from other sanitary ware brands. Take the essence to get rid of the dross, and constantly improve.

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